So, you’ve crafted a compelling blog post for your small business. Congratulations! Your small business now has an additional marketing asset you can leverage. But writing the blog post is only the first part of the puzzle. The work doesn’t stop after hitting the ‘publish’ button. Now, it’s time to amplify its reach and tap into new audiences. Here’s a strategic guide to repurposing and sharing your content, ensuring your blog post doesn’t get lost in the digital ocean.
1. Create Bite-Sized Social Media Posts
Break down your article into key takeaways or interesting snippets. Then, use these snippets to create multiple posts tailored for different social platforms:
- Twitter: Share a catchy quote from your blog and add relevant hashtags.
- Facebook: Share an engaging excerpt with a question to spark discussion.
- Instagram: Use a key image from your blog or design a custom graphic highlighting a particular insight. Remember to utilise Instagram Stories and IGTV if your content lends itself to video format.
2. Design Shareable Graphics
Use platforms like Canva to create infographics or eye-catching visuals summarising your blog’s main points. Graphics are highly shareable and can convey your blog’s message succinctly.
3. Convert Your Post into a Video
People digest information differently. Some prefer reading, while others opt for visual content like videos. Tools like Lumen5 can transform your blog into engaging video content suitable for platforms like YouTube, LinkedIn, or even TikTok, depending on your audience.
4. Host a Webinar or Live Session
Deep-dive into your blog topic with a webinar or a live social media session. Engaging with your audience in real-time can foster a sense of community and allow for instant feedback. It could even be a quick live video on Facebook or Instagram to draw attention to the fact that you’ve posted a new article.
5. Create a Podcast Episode
Podcasts are booming in popularity. Discuss your blog’s topic in a podcast episode, offering a fresh, auditory perspective. If you don’t have your own podcast, consider collaborating with existing podcasters in your niche.
If you have an Email list you could start sending out regular emails with your blog updates. Your email subscribers have already shown interest in what you have to say. Share your latest post with them and encourage them to forward the email to friends or colleagues who might find the content beneficial. Even something as simple as updating your regular email signature to include your latest blog post. Or manually emailing it someone you know has expressed an interest in the topic before.
7. Engage in Online Communities
Join Facebook groups, Reddit communities, or industry-specific forums where your target audience hangs out. Share your content where relevant, but remember: always provide value, not just self-promotion.
8. Guest Post
Use the essence of your blog to create a guest post for another website or blog in your industry. It’s a fantastic way to reach a broader audience and establish authority within your niche.
9. Update Older Content
Integrate insights from your new blog post into older, related content on your website. This keeps your older posts fresh and can boost your site’s SEO.
10. Collaborate with Influencers
Identify influencers in your industry and propose a content collaboration. Perhaps they can share your blog post, or you can offer to expand on your post in a joint content piece.
Finally, track and Analyse Performance
Use tools like Google Analytics to track the performance of your repurposed content. See what’s working (and what’s not) and refine your strategy accordingly.
Your content is valuable. With the right strategy, one blog post can be transformed into multiple content pieces, each tailored to different platforms and audiences. This not only maximises the return on your content investment but solidifies your brand’s presence across the digital landscape.
By following these steps, small businesses can efficiently and effectively utilise their website content to gain traffic, cultivate engagement, and build a dedicated audience.
Remember, your content’s potential goes beyond its initial format. Leveraging its versatility can significantly amplify its reach and impact.